Connecting And Developing Relationships With Your Subscribers and Customers

You might have noticed how people on the internet can shift around a lot. They move from site to site, ezine to ezine, and business to business looking for what they're after. Mostly they're looking for a responsiveness about their problem that they want a solution for.
1. You need to get inside the heads of those people that you want to attract to your business and keep them there. You do this by having the experiences that they've had and have found a way through them. In internet marketing it's getting a business set up and at least starting to make money. That puts you ahead of most people. You can then honestly communicate the problems and your solutions to them. Of course, you'll still be meeting with problems but that's part of the learning curve for you and your customers.
2. Address yourself to an individual in your audience. It will be made up of different types wanting different things from you. Use your imagination and experience to visualise those typical individuals. Use photographs or pictures if you can to make it more real for yourself. Also, write down the qualities these typical audience members have, including clothes, family, income, attitudes, problems online and so on. Then you can address yourself directly to them as if speaking to each separate individual person.
3. You don't just want to work out whereabouts they are at the moment in the online business life, but also where they're going as the next step in that life. Different people will be at different stages, although there's still basic elements to cover. For example, there'll be setting up a list. But some will want very simple outlines of what's required while others will already have a list and want to know how to develop their relationship with it even further. Obviously, you start to help where you can in terms of your own experience which is bound to grow so that you can help others at a different stage, later on.