Tuesday, November 16, 2010

Email List Building

Many people would like to build an email list and start making money online but are afraid they have to be a Guru to succeed with email marketing.
Nothing could be further from the truth. While the gurus are all over the internet promoting their huge launches with products that cost $1000 to $2000 a pop, most people looking for information are just searching for really good products that will actually help them.
This is where you come in! Remember, all the gurus had to start exactly where you are at right now.
So how did the gurus get started and become successful?
They built trust with blogs and websites.
These sites showed their human side and they delivered rock solid content. This caused people to comment on their blog posts, which led to an ongoing discussion and built trust.
The responses left on their blog are now a permanent record on the internet and when a new person comes online and does some research on the guru, they will find their site, read the posts and comments, and see that they actually help people.
They contributed comments on niche forums:
When people were desperately searching for a cure to their problem, the guru was their on the forum to deliver a good answer or recommend a product which built trust.
They joined online internet marketing communities and developed relationships:
When they joined these online communities they contributed comments, content and links to outside resources to help the community as a whole, and developed relationships with the up and coming gurus.
These relationships eventually turned into joint ventures and everybody profited which in turn created very small and private online communities that only a select few are allowed to join.
They created products and sold them to the people who trusted them:
During their exploits on the internet answering questions, researching topics, and watching what other Gurus were doing, they created products and sold them to their email list of subscribers they had accumulated by helping other people in the methods described above.
To sum this up, people on the internet are searching for people to help them and you do not have to be a guru to sell your products online.
You have to have people who trust you, deliver good and well researched content, which will help you succeed with your email list building & marketing efforts.

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