Planning an Email Marketing Approach That Works for Your Busines

Email marketing has long been one of the top performing direct marketing channels. Low-cost tools that can reach a wide, yet targeted audience, bulk email marketing campaigns have proven to yield impressive results for small businesses.
So how do you go about implementing an email campaign?

1. You have to aim before you shoot! Firstly, get to know your target market. To interest your reader, you need to know who your reader is. This includes all the important demographics from personal addresses, age, gender, etc. Some data pools can go further into particulars such as purchase history and buying preferences.
2. For optimal results from your direct email marketing, you need to figure out what time and day would suit your clientele best.
3. Then, write in a style that would suit them. Your writing style will surely change when you are aiming to attract a teenager to when you're targeting someone in their mid-forties.
4. Consider their interests, give them something to identify with.
5. When considering your style of writing, take heed of 'your average Joe'. Unless you're writing to an academic audience, keep your language simple and approachable.
6. Once you have found the strategy you are going to implement, test it.
7. Assess the improvement your strategy is making, if any. Note what works and what doesn't work.
8. Upgrade your strategy. Keep updating and improving your strategy until you see what works best.
9. Once you've established the correct target market and your strategy has been tried, tested and approved, stick to it for as long as market trends stay the same.

A targeted email marketing scheme saves you costs and improves results. As you narrow down your target market, you can channel your announcements, advertisements, and eflyers to your particular market segment. This saves advertising efforts and costs on other groups who may not be interested in your product. You will only be engaging with the people who are most likely to buy your product or services. This will also assist you if you are marketing customized products.
Sign up with a provider that offers you all the email marketing services you need. Global email marketing solution, GraphicMail has had great success with clients such as Cosmopolitan, SA Airlink, Europcar and the American Medical Association.